Image Alt Tags and Title Tags: SEO for Images

15 Aug Image Alt Tags and Title Tags: SEO for Images

What is an ALT Tag, and is it relevant for Search Engine Optimization (SEO)?

An ALT tag is an HTML attribute that is used whenever you post an image on your website. ALT is an “alternate” name that will be visible for users that use a “non-visual” browser, if the image you posted doesn’t show-up on the page, OR for the visually impaired. With the visually impaired, they can set their computer to read (screen reader) any verbiage on the screen.

Google says this about Image Alt tags, “The alt attribute is used to describe the contents of an image file. “

What is an TITLE Tag, and is it relevant for Search Engine Optimization (SEO)?

A TITLE tag is an HTML attribute that is used whenever you post an image on your website. The TITLE tag should NOT be identical to the ALT tag. The title tag  should be utilized when the image is a hyperlink to a larger visual image or hyperlinks to specific page within or outside of your website.

What are the guidelines for correctly using the ALT and TITLE attriutes?

Describe the image using the ALT tag.

The text should describe the image if the image contains information. If an image contains information, or visually describes a scenario, it is important to describe the message. When describing the information, be precise.

How to describe the image using the Alt Tag. 3 scenarios.

  • Family – Acceptable, but not really that great.
  • Mother holding crying baby daughter – Great!
  • Distressed blond haired mother holding crying baby on the blue porch of a big house. – Too much information.

TITLE tag text should describe where they will go if clicking on the image.

If there is an image on your website that will take the visitor to another page on your website or some other online location, make the image TITLE tag describe where you are taking them!

White one-eyed cockier spaniel.
Image Alt / Title Attribute Tag Example

 

 

 

Feel free to comment on this posting if you have any feedback or experience with ALT and TITLE attribute tags. Again, thanks for reading!

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